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从《岳飞・运河忠魂》AI短剧到《剑来》场景落地 文旅耀眼的拱墅，正盯上新变量_我的网站
一 | 2811.3万人次游客量、4.15亿元入境消费——今年前7个月，拱墅文旅交出耀眼的成绩单，但拱墅并未止步于流量红利，而是将目光投向了下一个变量。昨天，大运河畔举行“AI+文旅先行区”全域首发活动，现场发布《“AI＋文旅先行区”行动方案》，将国家人工智能应用中试基地（文化旅游）建设成为百亿级文化产业平台。
二 | 为千年运河装上“AI芯”，用AI激活大运河的每一寸文化肌理，将文化IP、消费场景与技术变量融为一体，开启文旅高质量发展新赛道。
As night falls along China's East China Sea coast, rows of sprawling industrial facilities glow brightly under the dark sky. At Sinopec Ningbo Zhenhai Refining and Chemical Co., Ltd. (NZRCC) in East China's Zhejiang Province, a network of oil pipelines, towering distillation towers and neatly arranged oil storage tanks forms a futuristic "steel forest" outlined by lights and shadows.
On Chinese social media, this striking tableau has been embraced by younger generations as the essence of "cyberpunk-style hardcore romance." Amateur photographers and influencers have compiled detailed guides to the best viewing spots, complete with walking routes, camera angles, and even the optimal time to capture the scene, the so-called "blue hour," the period just before sunset.
Dozens of kilometers away, Ningbo-Zhoushan Port presents another stunning industrial scene. At this super port, which has ranked first globally in cargo throughput for 17 consecutive years, massive cargo ships anchor on the blue sea, stacked colorful shipping containers stretch along the shore, and giant quay cranes line up neatly. The dynamic interplay of mechanical operation lights and natural mountain and sea scenery creates a harmonious industrial beauty.
For years, heavy chemical plants and port infrastructure were associated in the public mind with noise, pollution, and a kind of forbidding remoteness - places to be avoided. Today, however, these industrial sites have transcended their purely functional roles, emerging as vivid windows through which ordinary people can observe China's new quality productive forces, and as a new narrative of coexistence between industry, ecology, and tourism.
From avoidance to admiration
"In the past, when people thought of heavy chemicals, their first associations were pollution and safety risks - they instinctively wanted to stay away. Now, young people willingly come close, take photos, and share images of refinery towers at night. That makes us deeply proud," Zhang Da, deputy general manager of NZRCC, told the Global Times.
Zhang emphasized that the facility's newfound "cyberpunk appeal" is not a gimmick created by lighting. Tens of thousands of tourists have now visited the outer perimeter of the plant. "Visitors can intuitively experience fresh air, a tidy environment and steadily operating production equipment. These unalterable real feelings are the core reason why industrial scenery has become a new urban landmark," he said. Modern industry, once distant to the public, has become visible, tangible and approachable.
A similar shift in public perception is taking place at Ningbo-Zhoushan Port. Netizens have spontaneously explored popular hiking trails on the mountains near the port. From elevated viewpoints, visitors can watch intelligent unmanned cranes operating with precise accuracy, alongside giant wind turbines spinning in the wind. Heavy industrial facilities blend seamlessly with lush mountains and clear waters, creating a perfect balance of motion and tranquility.
Chen Jia, a local resident, often comes to the coastline to overlook the port in his spare time and brings friends, including foreign visitors, to experience the scenery. "The efficient unmanned terminals, magnificent giant ships and harbor, and refreshing mountain-sea views have broken the cold stereotype of traditional industry. This is a unique romance made in China," he said.
What gives these industrial landscapes their staying power is not the rush of a thousand camera clicks, but their genuine industrial strength and the invitation they extend to the public: to look beyond the spectacle and start asking how it all works.
"Industrial sites can become scenic spots through long-term safety and environmental governance, as well as sophisticated modern industrial management," Zhang noted. "Young people's interest in industrial landscapes is a great starting point. More importantly, we attempt to turn this temporary online attention into long-term public recognition, letting real industrial sites serve as a window for the public to learn about modern industrial systems."
NZRCC first made this understanding tangible in an unexpected place: a 15,000-square-meter woodland at the heart of the complex, where egrets have made their home. When pipeline plans originally called for cutting through the area, the company rerouted them to protect the birds' habitat. During breeding seasons, all nearby construction is suspended.
Today, the "Egret Garden" is equipped with a 24-hour livestream that has attracted over 200 million views online.
Beyond ecological progress, the company strives to translate obscure industrial jargon into everyday language for the public.
Through open houses and social media outreach, the public has come to learn that this forest of steel towers has developed key materials for artificial lung technology, produced separator films for new-energy vehicle batteries, and turned waste cooking oil into sustainable aviation fuel that now powers commercial flights.
What began as a casual appreciation of a nighttime spectacle has gradually deepened into a genuine understanding that this once-distant industry underpins much of daily life, from transportation and housing to health care and the transition to cleaner energy, making China's new quality productive forces more tangible and understandable, Zhang said.
Ningbo-Zhoushan Port has likewise carved out a path toward meaningful public engagement. It has hosted a wide range of public exchanges and educational programs while carefully designing popular science exhibition halls and outdoor viewing sites to engage visitors.
"Since its founding, a port has always been about openness and connection," Zhuge Xurong, director of the Cultural News Center at Ningbo Zhoushan Port Company Limited, told the Global Times. That openness, he said, extends beyond shipping routes to the exchange of ideas and knowledge between the port and the public.
Such open industrial scenes have become common across Ningbo's industrial parks, with bilingual science popularization activities bringing modern factories closer to the public. Online content creators frequently visit these industrial bases, unveiling the mysteries of Chinese manufacturing to wider audiences.
The trend stretches nationwide: intelligent heavy trucks in Lingang new area of the Shanghai free trade zone, drone manufacturing bases in Shenzhen, rail-transport industrial parks in Chengdu. Meanwhile, older industrial sites are being transformed into cultural and creative parks, preserving their historical textures while injecting modern vitality.
From awe to intimacy, from distance to engagement - this distinctly Chinese brand of industrial romance is reaching more people, being better understood, and continuing to evolve.
。未来三年将开展“六大行动”国家人工智能应用中试基地（文化旅游）下月底开园会上明确了建设“AI+文旅先行区”的主要目标：将国家人工智能应用中试基地（文化旅游）建设成为百亿级文化产业平台。到2026年底，培育百大文旅打卡新地标，形成可复制、可推广的“AI＋文旅”应用经验，AI+文旅产业集聚效应初步显现。到2028年底，国家人工智能应用中试基地（文化旅游）建设成为百亿级文化产业平台，DeepSeek等国产大模型在文旅领域实现规模化应用，孵化一批具有国际影响力的“AI+文旅”示范项目，拱墅区在全国数字文旅领域的引领地位全面确立。目标有了，具体该怎么干？《行动方案》画出一条从“技术底座”到“产业生态”的清晰路径：未来三年，拱墅将开展中试基地引领、文商旅体融合、产业联盟聚力、政策创新赋能、文化出海扬帆、文创产品精品六大行动。中试基地是“核心发动机”。国家人工智能应用中试基地（文化旅游）将于9月底开园，接下来将搭建算力支撑、数据汇聚、模型研发、场景验证一体化综合服务平台，打造集技术攻关、成果转化、产业孵化于一体的“Al+文旅”创新策源地。中试基地的技术成果，只有放到真实场景中“跑”起来，才能真正检验价值。拱墅将通过文商旅体融合，建立文博文旅场景开放清单，依托大运河文化带，分批发布场景需求。
三 | 桥西、小河直街等街区将率先落地AI数字人导览、智能交互解说等智慧服务。政策赋能方面，拱墅还拿出“真金白银”给企业和人才：推出“算力券+Token券”组合支持，覆盖大模型训练到应用落地全流程；通过“大运英才”等政策大力引进高层次人才。此外，为让运河文化从拱墅走向世界，向外，拱墅将依托小五兄弟出海通等平台，强化大运河文化海外传播与数字资产保护，助力文化“新三样”高水平走出去；向内，则集结核心企业搭建全链条平台，构建“引进来+走出去”双向交流体系，建立常态化供需对接机制。
四 | 《剑来》等应用场景先行落地未来实现“人在剧中走”的沉浸式体验拱墅打造“AI+文旅先行区”的首批场景，谁来“揭榜”解题？现场，“赋能榜”“赛博榜”“沉浸榜”三榜齐发，立讴（杭州）控股有限公司、杭州太希智能科技有限公司、杭州龙象文化创意有限公司三家科创企业依次揭榜。揭榜“赋能榜”的立讴控股，是首家入驻国家人工智能应用中试基地（文化旅游）的文旅科技企业，是一家聚焦AIGC全场景落地的科技公司。“我们自研了一款聚焦文旅垂类自主可控的Leo AI 超级智能体，这款智能体可以完成多场景实战，比如景区互动场景、小程序、微短剧等。”立讴（杭州）控股副总经理陈小明说，入驻中试基地之后，他们20多天就制作了一部 《岳飞・运河忠魂》AI精品短剧，目前已在红果等平台上架，深度还原拱宸桥、富义仓等大运河地标，完成城市IP工业化内容产出。他表示，先在拱墅跑通样板，再形成一套可向全国复制推广的AI+文旅完整解决方案，为全国文旅数字化转型输出浙江、拱墅实践样本。揭榜“赛博榜”的太希智能则表示要打造杭州首条“AI智造一日研学”打卡路线。太希智能联合创始人韩旭介绍，他们正在布置外骨骼机器人沉浸式体验区，展示有源腰部、腰手助力外骨骼、无源全身背负、银悦X1 Pro下肢外骨骼等多个型号的设备，还将开设AI可穿戴设备原创研发工作区，体验者可亲身体验“手搓”智能设备、外骨骼并设计自己的算法程序，最后到半山森林公园进行场景实测。值得一提的是，龙象文化将联合拱墅区打造《剑来》沉浸式文旅项目，依托原著小说内容、动画、电视剧、电影、游戏等美术资产，结合拱墅区内拱宸桥、桥西历史街区、中国刀剪剑博物馆、小河公园等优势资源，打造聚集式的剑来线下主题空间、特色文创产品与非遗研学内容，形成剑来主题游览动线。此外，《剑来》沉浸式VR/MR大空间项目将落地拱墅，实现“人在剧中走”的沉浸式体验。
五 | 建设“AI+文旅先行区”拱墅有技术实力、文化家底、产业基础建设“Al+文旅先行区”，拱墅有何底气？先看技术实力。作为DeepSeek总部所在地，拱墅坐拥国内最具影响力的开源大模型龙头，正积极打造“DeepSeek+”开源生态先导区。
六 | 在算力方面，杭钢云计算、浙江云“两朵云”构成拱墅坚实的算力枢纽，年内算力规模将达到7500P以上，数字经济产业营收突破800亿元。再看文化家底。京杭大运河拱墅段，是大运河历史底蕴最深厚、文化遗产最丰富的核心段。拱墅坐拥杭州塘（京杭大运河江南运河浙江段东线一部分，历史上也称嘉杭运河）、上塘河、杭州中河3条世界遗产河道，拱宸桥、桥西历史文化街区、富义仓3处世界遗产点，30余座博物馆、20余处工业遗存。拱宸桥畔，千年运河水本身就是一座“活态博物馆”。这份厚重的文化家底，为AI+文旅提供了天然的试验场与展示面。最后看产业基础。截至目前，拱墅区现有23个文创园区（街区），集聚规上文化企业281家、规上文化“新三样”企业42家。2026年上半年，拱墅区规上文化企业营收216.1亿元、增长18.2%，已布局“镜游杭州”城市伴游、AI机器人酷玩乐园、VR+MR数字博物馆等一批数字文旅场景。据悉，接下来，拱墅区将通过“AI+文旅先行区”建设，以AI为“连接器”和“放大器”，加速汇聚全球高端要素，构建“算力+数据+模型+场景”的完整生态，推动拱墅文化产业向千亿级迈进，真正把“文化软实力”转化为“发展硬实力”，为杭州打造“人工智能创新发展第一城”贡献拱墅力量。
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